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For nearly 35 years, Ronald McDonald House Charities (RMHC) has been creating, finding and supporting programs that directly improve the health and well being of nearly 4 million children worldwide every year. Demand for Ronald McDonald House programs and services always exceeds capacity and it plans to expand services by 37% in 2007.

The SOCAP Greater Philadelphia Chapter has elected to make Ronald McDonald House its charitable organization for 2010. Each meeting we will select a few items that are needed by the Ronald McDonald House and ask our members to bring a donation to the meeting.

During our first meeting we asked attendees to bring donations of aluminum foil, plastic wrap and Ziploc bags (quart and half gallon size). For our second event, we collected laundry detergent and 33 gallon trash bags. For our third event, we are collecting gift cards, phone cards, dryer sheets, hand soap, cereal and Pop Tarts.

The Greater Philly Chapter Officers thank you in advance for your generosity and support of the Ronald McDonald House.

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The Greater Philadelphia SOCAP Chapter took on the topic of Social Media on March 25, 2010 with an event at Maggiano’s Little Italy in downtown Philly. Fifty people from 20 companies were in attendance.

Event sponsor Richard Shapiro, President and Founder of The Center for Client Retention & Entrevista, provided highlights from his new study “The Social Media Benchmarking Composite Report.” Copies of the study are available for purchase on the SOCAP website –

Also featured was a panel discussion on Social Media. Panelists included Susan Baranowsky, Campbell Soup Company; Patrice Fehl, The Hershey Company; and Mike Loughery, CertainTeed Corporation. Barry Dalton, Telerx, served as moderator.

To round out the event, the SOCAP Philly Chapter conducted polled its member community on social media and the contact center. For complete results, please click here.

We would also like to thank the companies that donated Door Prizes. Below you can see the company along with the item they donated and who won the item.

Company donating Item Recipient
Campbell Soup Umbrella Jeff Maszal ( JLM Consultants)
Campbell Soup Box of Godiva chocolate Susan Testoni
Bimbo Bakeries Coupons Nancy Fox (J&J)
Jay Group $50 visa gift card Susan Baranowsky (Campbell’s)
GRPH Chapter Maggiano’s gift card Lori Sweger (Hershey’s)
GRPH Chapter Maggiano’s gift card Kelly Cotoni

We would like to thank The Center For Client Retention for sponsoring our event at Maggiano’s. Please click on their logo to visit their website.

The Greater Philadelphia Chapter hosted its final event of 2009 on December 3rd at Peddler’s Village in New Hope, Pa. The event included guest speaker, Susan Baranowsky, SOCAP International’s 2010 Chair and Director of Consumer Affairs for Campbell Soup Company. Susan provided attendees with a recap of her speech from the 2009 Annual Conference, which included her vision for the year 2010 and beyond.

Three other SOCAP members provided conference highlights including CJ Stafford, Stafford Communications; Barry Dalton, Telerx; and Kelly Smedley, DialAmerica.

CJ provided an overview of her presentation “Managing Your Product Crisis,” while Barry presented a recap of author Emily Yellin’s keynote presentation “The Little Things are the Biggest Thing.” Kelly rounded out the presentations with a discussion on “Motivating and Retaining Reps in a Down Economy.”

The event concluded with a presentation from “A Woman’s Place,” a shelter for abused women. SOCAP made donations of household items in suport of this worthwhile organization. More than 30 people attended this final event of 2009.

Special thanks to our event sponsors Telerx and Stafford Communications!

Past Newsletters


Spring 2010

March 2010 Newsletter

Winter 2009

Winter 2009 Newsletter

Fall 2009

Fall 2009 Newsletter

Summer 2009

Summer 2009 Newsletter

Spring 2009

Spring 2009 Newsletter

Fall 2008

Fall 2008 Newsletter Page 1
Fall 2008 Newsletter Page 2
Fall 2008 Newsletter Page 3

Spring 2008

Spring 2008 Newsletter

Fall 2007

Fall 2007 Newsletter

Summer 2007

Summer 2007 Newsletter

Fall 2007

Spring 2007 Newsletter

Hershey, PA 2009

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The SOCAP Greater Philly Chapter hit the road for Hershey, PA June 24-25 to satisfy its sweet tooth and its needs for cutting-edge Consumer Affairs information at an event that offered the best of education and networking.

The setting for the two-day affair was the newly-remodeled historic Hotel Hershey. Guests who arrived on September 24 were treated to a cocktail reception followed by dinner and conversation around the hotel’s beautiful outdoor patio overlooking Hershey Park.
The next day guests spent the morning at Hershey’s new interactive museum “The Hershey Story.” They received transportation via trolley to and from the museum compliments of The Hershey Company.

Back at the hotel, guests were treated to a yummy buffet lunch and then settled back for an outstanding program. Author John Goodman kicked off the luncheon with a discussion on the highlights of his latest book “Strategic Customer Service.”
John’s talk was followed by a panel discussion titled “Capturing and Delivering the 360 Consumer View.” Panelists included representatives from Astute Solutions, The Hershey
Company, Bimbo Bakeries and The Campbell Soup Company. There were many insights and success stories shared by this esteemed panel.
In addition, the Philly Chapter collected more than 50 pieces of gently used professional women’s clothing for the charity “Images and Attitude,” which helps women gain the business skills they need to enter the professional workplace.

The Greater Philly SOCAP Chapter was delighted by the turnout and feedback from this successful two-day event. We would like to personally thank Astute Solutions for there generous sponsorship, which helped make this event possible.

Stretch that Dollar!

Panelists Andrea McLean from Estee Lauder, Laurel Ardle from Telerx, Gerri Merino from Johnson & Johnson and Bob Healy from Inspiritec shared their insights on Doing More with Less in these challenging economic times at our Greater Philadelphia SOCAP Chapter Event held on March 12th in Center City Philadelphia.

Thirty members met at Maggiano’s Little Italy Restaurant for an opportunity to network with fellow colleagues around a lovely Italian meal.

Family style service of salads, chicken, salmon and pasta entrees as well as Maggiano’s famous cheese cake was savored by all. Following lunch, our event got underway with the introduction of our moderator Rob Serreti, VP of AIM who presented our four panelists.

We learned that most companies are finding that consumers are more demanding in these hard economic times. The panelists agreed that they are seeing an increase in coupons requests and consumers asking if they can use outdated products. The panelists also reported a higher demand from business & brand partners for their data and consumer insights.

The SOCAP Greater Philadelphia Chapter members took a break from holiday stress to enjoy some fun, food and friendship as we wrapped up 2008 with a taste of the islands at Bahama Breeze Restaurant in King of Prussia on December 11, 2008.

As we entered the Bahama Breeze, we were immersed in the whole island experience complete with a fire pit in the center of our table. Delicious menu items such as coconut shrimp and chicken quesadillas were offered on the buffet along with soft drink complete with a small umbrella.
Several Philly chapter members presented their top takeaways and “ah-ha” moments from the October National conference including Social Generated Media and Gen Y. This was great information for those who were unable to attend the national conference.

As a part of our Holiday Event, we invited representatives from Food Bank of South Jersey to present their excellent organization. Chapter members were encouraged to bring non-perishable items for donation. The Food Bank of South Jersey has been fighting hunger and malnutrition in South Jersey for over 25 years. Due to the generosity of our GPHL chapter, the Food Bank received a $200 donation and a trunk full of food!

STARS 2008

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Hershey, PA 2008


The Greater Philadelphia Chapter of SOCAP hosted their first event of the year at the Hershey Hotel, in Hershey, PA on April 10, 2008. The event was titled; “Sweet Advice from Chocolate Town USA” The event was a panel discussion from leading Consumer Products experts in the Customer/Consumer Service field. The panelist’s included; Patrice Fehl, The Hershey Company as moderator, Susan Baranowsky, Campbell Soup Company, Kathy Glackin, Binney & Smith (Crayola), Jennifer LaFrance, McCormick & Company and Alice Ryan from Becton Dickinson. The panelist’s answered a wide range of questions including:

  • How are you using the internet to respond to the changing communication needs of your consumers? Are your interactions with consumers becoming more personalized to meet their individual needs?
  • How does your contact center respond to allergen and ingredient sourcing concerns?
  • How do you use consumer trends to grow the visibility and importance of the Consumer Affairs function within your organization?
  • What is your compensation policy for consumers who are dissatisfied with your product? How do you differentiate between repeat callers (scammers) and loyal consumers?
  • How have you used your SOCAP membership to advance and elevate the work you are doing within your company?

The meeting included networking time and a Pennsylvania Farmer’s Market buffet for lunch, including divine chocolate desserts made with Hershey’s chocolate products. By the time lunch was over, everyone had their fill of chocolate.

Prior to the meeting, guests had the opportunity to take a Trolley ride to Hershey’s Chocolate World. Arrangements were made by Patrice Fehl, (Hershey) who arranged for the guests to receive a tour of Hershey’s Great American Chocolate Tour and free passes to see the “Really Big 3D” Show. After the show, guests participated in a Q & A session with Roger Sansoni, Manager of the Guest Experience at Chocolate World.

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