June 21 – 22, 2011
Historic Hotel Hershey
100 Hotel Road
Hershey, PA 17033
The Greater Philadelphia Chapter will host a two-day event at the Historic Hotel Hershey June 21-22. SOCAP members and friends can choose to attend the single-day event on June 22, or also join us the evening before (June 21) for a networking reception and next-morning activities.
Keeping Pace with Gen Z: CRM for Generation Next
Join the Greater Philadelphia Chapter as we present Jim Mollica, VP Digital Marketing & CRM from Viacom to put you on the path towards understanding and managing emerging technologies. We will explore various communication channels consumers now have at their disposal and how to handle generational communication. There will also be plenty of networking opportunities – particularly for those who choose to arrive the evening prior.
Pre-Event Agenda – June 21
4 p.m. – Check-in
5:30 p.m. – Welcome Reception
7:45 p.m. – Group Dinner*
*Guests will be responsible for meal costs.
Event Room Rate – $229
Call 800-533-3131 and refer to GPHL SOCAP
Rooms guaranteed until 6/3/10.
Rate will remain the same after 6/3/10, but room availability cannot be guaranteed due to the busy vacation season.
Event Day Agenda – June 22
9:30 a.m. – Shuttle to “The Hershey Story” Museum
11 a.m. – Meeting Registration
11:30 – Program Begins
12:00 – Lunch
1 p.m. – Program Resumes
3 p.m. – Program Concludes
SOCAP Philly Charity of the Year
The SOCAP Greater Philadelphia Chapter has elected to make Ronald McDonald House its charitable organization for 2011. Each meeting we will select a few items that are needed by the Ronald McDonald House and ask our members to bring a donation to the meeting.
For this meeting we are asking attendees to bring kitchen supplies, such as paper towels, paper napkins, sugar, pop tarts, liquid hand soap, automatic dishwasher detergent, or individual cereals.
We thank you in advance for your generous contributions!